Website and content management services

Taking care of your online presence

Pixel Effect offers a range of management services to boost your online profile and take care of ongoing website maintenance to keep your site updated, protected and running at optimal performance.

Hosting and maintenance

We offer premium grade hosting services to ensure a fast, responsive, reliable service all the time. In addition to improving SEO, your customers lose less time waiting for your site to load which makes them more likely to stay and shop.

In fact, “79% of shoppers who are dissatisfied with website performance are less likely to buy from the same site again.” At Pixel Effect, we understand the importance of website speed, not only to your customers but also to improve your search ranking, and that is why we offer premium grade hosting to all of our customers, standard.

Using our own dedicated web servers means you’re not sharing servers with countless other customers, increasing speed, reliability and security. We monitor all websites 24/7 for both uptime and performance, and run regular backups and security audits, so your website is protected against data loss or hacking. In the unlikely event your site does experience problems, our team is committed to providing a swift and successful resolution.

Services:

• fast and reliable website hosting
• SSL certificates
• exclusive access to Pixel Effect web servers
• email hosting for up to 100 custom addresses
• powerful and effective content delivery network (CDN)
• regular backups of essential data – daily & weekly
• 24/7 uptime and performance monitoring
• monthly security audit
• ongoing system updates & maintenance
• timely resolution of issues
• website analytics and reporting (standard)

Our CDN service and SSL certificates are included with all hosting packages at no extra charge. The CDN service enhances your website’s performance and security in numerous ways from increasing load speeds and capacity to handle high traffic loads, to decreasing bandwidth consumption, server loads and risk of DDoS attacks.

Your SSL certificate adds yet another layer of security by encrypting all traffic between your customers and our servers. Not only does it build a greater level of trust with your customer base, it also improves SEO as Google and other search engines favour sites with current SSL certificates over those without. And to make sure your site is always safe, we automatically renew your certificates when due.

Website analytics and reporting

Unlike traditional advertising methods, your website provides a rich collection of data that shows how many people are visiting your site, from what locations, how long they stay, what pages they enter and leave your site by, which devices they are using, etc. Understanding this information allows you to see which areas may need improving, as well as those which are working well. It ensures that you are targeting the right areas and getting excellent value for your dollar.

To boost the success of your business, we can regularly monthly analytics reports straight to your inbox so you can monitor the performance of your website and adjust your SEO, content or promotions as need be.

Our standard analytics and reporting is included free as part of our hosting and maintenance service, but if you just can’t get enough stats we do provide custom reporting too.

Website advertising management

Want an immediate boost to your website traffic? We will set up and manage a Google Adwords campaign for your business to drive traffic to your site and boost your organic ranking. With highly targeted parameters we can set the location, demographic, key phrases and budget, ensuring your ad will only appear to those people actually interested in your products or services. We can also provide detailed analytics reports for your AdWords campaign so it can be accurately measured and managed.

Content Management

Have you ever wondered why people say “content is king”? Images create a visually appealing environment for your customers but cannot be seen by search engines. They only understand text. That’s why it’s so important to provide original, relevant and engaging content on your site so search engines can understand what your site is about and how it relates to user search queries.

We offer a range of content management services from updating existing content, to creating brand new content including:

• SEO-friendly website content
• landing pages
• blogs
• email marketing campaigns
• case studies
• social media posts
• newsletters

All our content is optimised for both your audience and search engines to boost your organic rankings and conversion rates.

Services:

• SEO review and revision of existing content
• targeted keyword research
• creation of original, relevant and compelling content
• customised search engine snippets
• customised image titles and alt tags

If you lack the time to create engaging content or are unsure how to write SEO-friendly content, let our professional copywriting team craft your message into engaging copy that converts your leads to sales.